Customer conversations, answered.
Repetitive admin, never forgotten.

Every HubSpot plan works, including the free CRM: the assistant uses HubSpot’s standard API. The Service Hub Knowledge Base is optional but is what makes “how do I…” answers good.

A number connected to WhatsApp's API can't also be used in the consumer WhatsApp app (in Europe there is no exception), so most businesses use a dedicated mobile number. A landline can also work WhatsApp verifies it with a short voice call instead of an SMS, as long as it isn't already active in the WhatsApp app. Your team answers hand-overs from the alert links or the dashboard, on any phone or computer.

It keeps answering everything it reasonably can, general help and anything grounded in your Knowledge or the customer's own records. It only hands off the specific request that genuinely needs a person (or that a customer asks a human for): it says so, alerts your team with the transcript, the customer's snapshot and a drafted reply, and pauses on that conversation until someone replies. It never guesses at prices, dates or policy, but it doesn't bail out of questions it can answer.

For day-to-day work, yes, and it's the best way. Each teammate signs in with their own (Google) Zaags account and works hand-overs from the operator dashboard: take over a chat, reply, translate, attach a file, assign to a colleague, resolve. It's fully responsive, so they can do it from a phone on the go. Alerts also arrive in the tools you already use (email, Telegram, Slack/Teams and your HubSpot) and you can reply from a one-tap link without an account; handy in a pinch, but the dashboard gives the most control.

A Zaags account is more than the support console. Every teammate also gets the whole zaags.app suite at no extra cost, 40+ built-in tools behind their single login: AI chat, mail, calendar, tasks, documents, bookkeeping, translation and more, so the same account that handles customers also runs their workday.

We strongly recommend a separate login per person (and switching on 2-factor authentication): it keeps each agent's actions their own, so your per-agent performance stats stay accurate and you, as manager, get a clear view of who handled what. Billing and AI spend always stay with the account owner, never the individual agents.

Yes, the console has a built-in analytics view with a per-agent performance table. For each teammate you see how many conversations they handled and resolved, their average response time (business hours) and handling time, the leads they captured, how many became clients, the value won, and their average customer rating (★). Account-wide you also get automation rate, time-to-human, conversion and pipeline, plus per-conversation detail you can export. This is exactly why we recommend a separate login per agent (with 2FA), it's what makes these numbers trustworthy.

The assistant automatically replies in the language each customer writes in. In the operator dashboard your team can translate any incoming message into their own language, then write a reply in their language and have it sent to the customer in the customer's language, with a preview before it goes. When it answers from general AI knowledge rather than your own, it says so.

AI usage (answering, drafting and translating) is metered in Zaags credits and billed to the account owner (the manager), never to individual agents. Everyday replies cost only a few cents each; you can cap spend and top up in prepaid packs. Building your knowledge base (reading files and your website) uses credits too and is included in the one-off setup. Prefer your own AI account? You can bring your own key (BYOK), the assistant then runs on your provider at a reduced Zaags service fee.

No per-seat pricing, ever. One flat plan covers your whole team, add as many agents as you like at no extra cost. Each plan includes a bundle of conversations (100 on Essentials, 200 on Pro); beyond that, extra conversations are just €0.49 each in prepaid packs, and the AI behind every reply is metered in cents with a spend cap you set, so there are no surprise overage bills. Compare that with per-conversation (around $2) or per-user ($5–$550/user/month) pricing elsewhere.

CRMs: Salesforce, HubSpot and WooCommerce (connect one, or run with none). Customer channels: WhatsApp, email, a website chat widget and Telegram, any mix, same behaviour on all. Team alerts & hand-overs: the operator dashboard, plus email, Telegram, Slack/Teams and your CRM. Payments: your own Stripe (Pro). We keep the integration list focused and deep rather than a long list of shallow connectors.

Audit: every hand-over becomes a record in your HubSpot (a Ticket) with the full transcript, timestamps and reason; the operator dashboard logs who took over, replied and resolved. Permissions: each teammate signs in with their own account; the owner/manager controls settings and spend, and the CRM connection is capped by a permission set to a strict read/create allowlist (it can never update or delete your data). Compliance: GDPR-aligned, identity verification before any personal data is shared, your conversations stored in your own Google Drive or Supabase and your CRM (Zaags keeps a working copy for 7 days only), DKIM-signed email, and the EU-required “you're talking to an AI” disclosure on the first reply. A connection can be locked to a single fixed IP. Formal SLAs and a DPA are available on request for larger accounts.

The €19/month is our connection fee per WhatsApp Business number, there's no per-message fee from Zaags. Separately, Meta runs WhatsApp's official API and may charge its own messaging fees, billed in your own WhatsApp/Meta account. Meta gives each number a monthly free allowance and then charges per message by category (service, utility, marketing); most small businesses answering customers stay within or near the free tier. Rates vary by country and change over time, so check Meta's current rate card for your region before any high-volume marketing. (A one-off €500 + VAT setup applies only if you'd like us to connect WhatsApp for you.)

No. HubSpot makes answers record-aware (a contact's own tickets, deals and orders) and logs hand-overs, but it's optional. Without it, the assistant still runs as a smart general assistant grounded in your own Knowledge and website, answers on every channel, and hands off to your team. Pricing is the same either way, it's per conversation and channel, not per platform.

Through your own HubSpot private/OAuth app, we never hold your password. Access tokens are encrypted, never plain text; the assistant can only read a short allowlist and create Tickets/Notes/Contacts/Tasks (never edit or delete); disconnecting revokes the token at HubSpot; and every call comes from a single fixed IP you can lock the connection to. Full detail: HubSpot security & your tokens ↗.

Yes, that's the built-in CRM (on the Pro plan). You build branded email templates (your logo and signature are added automatically) and set up programmable tasks that target a live HubSpot list: an appointment in X days, an invoice due within X days, an invoice unpaid for X days, or all clients. Each task runs on a schedule and either sends automatically or waits in an Outbox for you to review. Anyone on your do-not-contact list is skipped, a frequency cap prevents double-messaging, and new tasks start switched off until you turn them on, so nothing goes out by accident.

On Pro, you connect your own Stripe once. Then an invoice reminder can carry a secure pay link pre-filled with that customer's amount and reference, and an agent can also send one inside a live, identity-verified chat. The customer pays on Stripe's hosted page you never touch card data, the money lands in your Stripe account, and the payment is logged onto their HubSpot record. Zaags takes a small per-payment fee (there's no card on our side).

It must, the first reply in every conversation says it's the AI assistant of your business, as EU law requires. Customers can always ask for a person.