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🎨 Zaags · The Pitch Playbook
How to sell it, word for word.
You already built the free demo. Now here’s exactly how to turn it into a paid site. One frame, one pitch, one price move, plus a version for every kind of business you’ll meet. Learn it once and every conversation gets easier.
THE FRAME
Use this every time
Five beats, in order. Don’t describe the site, show it. You already made the demo, so open with it: “I made this for you, take a look.”
1 · SHOW
Open the demo
“I made this for you, take a look.” Seeing it beats any script.
2 · PAIN
Name the gap
A social page isn’t a website. Customers can’t find it on Google.
3 · VALUE
What they get
Their address on the internet, story, services, bookings.
4 · PRICE
Anchor it
A designer wants €1,000+. This is €39–59 a year.
5 · CLOSE
Put it live
“Want me to put it live?” Offer to do it today.
THE PITCH
This paragraph is the whole sell
Everything else on this page just adapts it. Say it in your own words, but keep the shape.
“A website makes you look professional. A Facebook or Instagram page doesn’t, that’s their platform, not yours, and half your customers won’t find it. This is your address on the internet: your story, your services, found on Google, taking bookings for you, live this week, for less than a coffee a month.”
☝ That’s it. If you only remember one thing, remember this.
THE VALUE LADDER
Feature → what the owner actually gets
Never sell a feature. Sell what it does for them, the right-hand column is what you say out loud.
A real website (not a social page)
Credibility, and you own it. Not rented from an algorithm.
Found locally on Google
New customers who were searching anyway, the ones going to a competitor today.
Your story + your team
Trust. You become human, not anonymous.
Your services & prices
Customers know what to expect before they walk in.
Email booking
More bookings, less phone-tag, fewer no-shows.
Menu / wine list (food & drink)
Patrons know what’s waiting, and you reprint the paper menu in seconds when a price changes.
THE PRICE ANCHOR
The move that closes
Always compare to a real designer first, that’s the number already in their head. €59 feels tiny after €1,500, not before.
| Typical web designer | Zaags |
|---|
| Upfront build | €800 – €2,500 | €0, demo built free |
|---|
| Yearly cost | €300 – €500 (hosting + upkeep) | €39.99/yr (small ad) or €59.99/yr (ad-free) |
|---|
| Every change (“just update my hours”) | billed by the hour, days of waiting | you do it yourself, in seconds |
|---|
| Live in | 4 – 8 weeks | minutes |
|---|
| Add booking / shop / menu | +€500 – €1,500 | optional one-off setup, then yours |
|---|
THE CLOSE LINE
“A designer charges over a thousand euros to build it once, then bills you again every time you want to change a word. This is €39–59 a year, it’s already built, and you update it yourself. Want me to put it live?”
💡 Every add-on is a one-off payment, booking, shop, menu, extra design. The client pays once for the setup, then it’s theirs. The only recurring cost is the €39–59/yr hosting, paid to Zaags to keep the site live.
TAILORED PROPOSITIONS
The version for each trade
Same frame, their words. Lead with the matching demo, then anchor against the price they’d expect.
🍽️
Restaurant · café · bar
Your menu and wine list, online, patrons know what to expect before they arrive, and reserve a table by email in two taps. Change a price? It updates instantly, and you reprint the paper menu in seconds. No more €40 to the print shop every season.
💈
Barber · hair · beauty salon
Your services and prices up front, online booking that fills your quiet hours, and your team’s faces so new clients trust you before they sit down.
🔧
Tradesperson
When someone Googles ‘[trade] near me’, you show up, with your story, your work, and a button to request a quote by email. Right now that job goes to whoever has a website.
🛍️
Independent shop · boutique
Your story and your products, in a place that’s yours, not rented from an algorithm. Add a shop when you’re ready and sell straight from it.
🌿
Therapist · coach · wellness
People choose you on trust. Your story, your approach, your face, and a calm booking flow that fills your calendar without the back-and-forth.
TEACHING NOTES
Four things that make the difference
- Always lead with the built demo. Seeing it beats any script. Open the page on your phone before you say a word.
- Name the truth once: a social page isn’t a website. Say it plainly, then move on, don’t argue it.
- Anchor against the designer price before you say your number. €59 feels tiny after €1,500, never the other way round.
- Close by offering to put it live today, and explain the options are one-off payments, setup once, then it’s theirs.
THE DON’TS
Two kinds of mistake to avoid
The first kind loses you the sale. The second kind can cost you your accreditation. Know both.
A · Sales, sell it straight
- Don’t oversell, the sites are relatively standard. Sell it as a clean, professional, proven design you tailor to them, not a one-of-a-kind custom build. Under-promise; let the speed and price do the work.
- Don’t promise features that aren’t there. Show what the demo actually does. If they ask for something you’re not sure about, say you’ll check, never guarantee it on the spot.
- Don’t guarantee “top of Google.” You can promise they’ll be findable on Google, not a #1 ranking. Overpromising here comes back to bite you.
- Don’t get the pricing wrong. Add-ons are one-off payments; only the €39–59/yr hosting recurs. Don’t present anything as a subscription it isn’t.
- Don’t over-promise on support. You’re the client’s first line of help, not Zaags. No 24/7, no guaranteed fix-times, no “Zaags will sort it.” Offer what you’ll genuinely do (e.g. “I’ll make small changes for you”); the €39–59/yr is hosting, not a support contract.
B · Legal, protect your accreditation
- Don’t present yourself as Zaags. You’re an independent contractor, not an employee, agent or partner, and you can’t make commitments on Zaags’s behalf. (Rule Book, clause 1.)
- Don’t handle the client’s passwords or card details. They pay Zaags directly for hosting, from their own account. You never take logins or payments.
- Don’t assume a demo is yours for good. A demo gives you a temporary hold on that client, for the length of their free trial, to turn it into an accepted design contract. If the trial ends without the client allocated to you under a contract, the site is no longer yours: Zaags may take over the client relationship, assign it to another designer, or deal with the client directly. Lock it in before the trial ends. (Rule Book, clause 2.)
You’ve got the words. Go build one.
Generate a demo for a business in your town, open it in front of them, and run the frame. That’s the whole job.
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